Product Description
This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network… More >>
The Law Firm Associate’s Guide to Personal Marketing and Selling Skills
This guide is thoughtfully organized and written in a style that makes it a very quick read (not a lot of sales and marketing mumbo jumbo). It also breaks down long-term process of building a book of business into very digestable chunks, making a daunting taks seem much more doable.
Rating: 4 / 5
The book is pure gold. I wish I had this book eight years ago. There is no magic revealed, and no one-size-fits-all approach. Rather, the authors outlined the plethora of skills sets, personality traits and processes that lead to marketing your business and promoting your services. They even provide a CD with tools you can use immediately. You can dive in at any chapter of the book and find value. It is the kind of book where you will mark certain sections and keep it close by, even as a partner. I have seen no better roadmap, done in such a susinct and practical way than this 115 page book. It’s now on my bookshelf and I will use it in my own business of coaching lawyers and helping firms develop more business. Every law firm in the country should buy it for their associates as a sign of their commitment to professional development (and their desire to retain them).
Holly Lentz Kleeman
Lentz Productions – Marketing & Business Development
Rating: 5 / 5